C. P. Morgan

Source: Construction Digital

Date :18/02/2008 01:48:11

C. P. Morgan has achieved tremendous success in the Indianapolis housing market by offering its homebuyers “more square feet for less money with more choice and less hassle”.

Written by Ian Armitage and produced by Tom Holsinger

C. P. Morgan, a leading residential homebuilding company, is one of the largest single-family homebuilders in the Indianapolis, IN and Charlotte, NC areas. Building communities that primarily serve first-time and first time move-up homebuyers, its homes range in size from approximately 1,200 square foot to 5,000 square foot and in price from about $90,000 to $300,000.

The company strives to be a model of operational excellence, and achieves results through a strategic focus on consistent operating principles. The corporate vision for C. P. Morgan is to provide “more people with more home than they ever dreamed possible.” This is accomplished by offering its homebuyers “more square feet for less money with more choice and a more enjoyable building experience.”

Since its founding in 1983, C. P. Morgan has built approximately 24,000 homes in more than 150 neighborhoods in Indianapolis and Lafayette, Indiana, and in Charlotte and the Piedmont Triad region (including Winston-Salem and Greensboro) of North Carolina.

Building better homes

C. P. Morgan sets out to build a better home. It achieved this by listening to the people the homes are designed and built for – the homeowner. A simple, yet highly successful approach, the research gathered from listening to homeowners reveals the vast majority of homeowners preferred a home with more useable space. So, in 1994, the developer adopted a revolutionary building process based on consistency and predictability.

By streamlining systems, it found new ways to eliminate waste out of the building process without cutting corners. Streamlining continues to this day, perhaps with greater focus, and the benefits of this efficient system are passed directly to the homebuyer in the form of “more square feet for less money.”

Outstanding Achievements

Over the last 24 years, C. P. Morgan has built over 24,000 homes in over 150 neighborhoods and has received national recognition for quality community development. It is currently developing in numerous communities in Indiana and has expanded its homebuilding operation by entering the Carolinas, particularly the Charlotte market where a number of communities are underway.

C. P. Morgan has numerous awards to its name. In November, 2008, the homebuilder was selected from thousands of homebuilding companies nationwide as a recipient of an APEX Award for innovation in homebuilding practices. The 27th largest homebuilder by volume, C. P. Morgan was recognized by a panel of distinguished industry experts at the Big Builder Show, Las Vegas on November 28, 2008.

According to the event organizers, this year’s APEX Award winners were selected not only for their visionary leadership, but for remaining committed despite a difficult business cycle. C. P. Morgan was distinguished as an organization true to its values and focused on driving strong results in the markets it serves. It was also commended for quality, efficient homebuilding practices, effectively utilizing technology to provide online resources to homebuyers and its leadership and strength.

industry in retreat?

The sudden tightening of credit on high-risk sub-prime mortgages has led to a property price crash in the US, with devastating effects on the whole economy. The decline in US house prices may also lead to further pain for the country. The effect of a nationwide housing crisis is currently taking its toll across the building industry, and nowhere is the pain more evident than among home builders and developers.

The National Association of Home Builders chief economist, David Sieders, told members at the November, 2007 annual construction industry forecast conference that home building would contract by 50 percent in the next two years, cutting employment by 1-2 million jobs and wiping out many firms. He, and many others within the industry, fear that prices might not start rising again until 2010.

Positive moves

Despite the gloom, President Bush has recently laid out a set of guidelines to help boost the sluggish economy and urged the Congress and White House to work together in a bipartisan manner to implement a stimulus package quickly.

According to the NAHB, both President Bush and Congress recognize the need to act now to enact a short-term incentive plan that will help avert a much feared recession. Many builders feel that any final package should address housing as a key component to help strengthen the economy. Washington policymakers must also take other action to spur economic growth and stabilize the housing market.

C. P. Morgan, like other homebuilders and developers, is no doubt concerned with the current economic situation, however, regardless of that fact, it continues with its mission statement of building more for less. It is for this reason it has received industry acclaim from Big Builder Magazine along with others and continues to grow across Indiana and the Carolinas.

C.P. Morgan’s current chairman and founder, highly respected Charles P. (“Chuck”) Morgan, believes all homeowners deserve more for less. Indeed, whether you are looking to build your first home, or starting to outgrow your old one, Chuck and the C.P. Morgan leadership team believe you deserve more space, more choice in floor plans and a more enjoyable building experience. Chuck, through his company C.P. Morgan, certainly delivers, giving customers for the opportunity to own a new home for less.

No matter the stage of the business cycle, C. P. Morgan will continue to provide quality places for families to call home well into the future.

Click here to view the corporate brochure on cp morgan