Bruno Independent Living Aids has an extensive range of products designed to help those with mobility problems. Exec learns how it is leveraging a worldwide network of dealerships to drive its growth
Written by Ian Armitage and Produced by Kate Bridgman
In 2011, the first of the baby boomers will turn 65. How will they get around? What happens when everyday activities, like climbing the stairs become impossible? Don’t fear; Bruno Independent Living Aids has the solution.
The company founded in 1984 “supplies the get-up-and-go for people who can’t get around like they used to.” Its products are not aimed at just the old – if you have any trouble getting around odds are Bruno can help.
The company is today a global manufacturer of accessibility products designed to “enhance the lives of those challenged by limited mobility”. If you find daily life a struggle, its comprehensive selection of stairlifts, vertical platform lifts, vehicle lifts for wheelchairs, power chairs and scooters, as well as award-winning turning automotive seating, will help you get out and enjoy life without barriers.
Operated and run by the Bruno family, Bruno Independent Living Aids, Inc. has a proud history of innovation that goes back over twenty years. As an ISO 9001 Certified manufacturer, it produces only the highest quality “mobility products in the stair lift, vehicle lift and assistive automotive seating categories,” opening up “new vistas of independence for many”. This has seen the company enjoy international success.
Reaching new height
As “North America’s leading manufacturer of stairlifts,” Bruno Independent Living Aids is “proud to offer a complete line of the finest battery-powered stairway lifts for residential and commercial use.” With a Bruno stairlift customers reclaim their home and independence: “stairway lifts are the perfect solution to home accessibility,” says Bruno, a company that is proud to take customers up and down stairs, safely, comfortably and effortlessly.
It is clear that “Bruno stairlifts help people overcome the barriers that stairs in your home can create. A Bruno stairlift allows customers to stay in their home and enjoy it to the fullest.”
Variety of lifts
Bruno Independent Living Aids is pleased to offer four distinct models in its industry-leading Electra-Ride Straight Rail Stairlift line. Three models are for indoor use, and the fourth, the Outdoor Electra-Ride Elite, provides all-weather access to a customer’s front door, deck or other exterior accessibility need.
A committed supplier, Bruno ensures that whichever stairlift a customer chooses for their home, they can rest assured it will meet the highest standards of quality and durability. “Decades of experience translate into superior knowledge and understanding of your needs, met through the finest innovative designs,” says the company.
Stairway lifts can have “a sizable number of features, appropriate for your individual needs and budget”. When that dreaded day comes and a stairlift is your only choice, you can buy a Bruno stairlift with confidence, safe in the knowledge that the high-quality product will help you get around.
Worldwide dealers
Bruno has developed a worldwide network of stairlift dealers who share the company’s “commitment to excellence and personalized service.” All dealers are required to attend Bruno sponsored training courses, aimed to ensure that when “a Bruno stairlift is installed, customers can have confidence in the product they have selected.” There may be many stairway lifts on the market, but “a Bruno stairlift means innovative design…unparalleled performance…and a new life in the home you love!”
Any Bruno dealer, says the company, will be happy to explain the specific features of each and every Bruno stairlift, believing that “stairway lifts quickly become a focal point in your home.” As a result, it is important that “ours are beautiful, quiet and reliable.” Indeed, a Bruno stairlift is all that and more – “if it’s Bruno built, it’s built to last.”
Continuing growth
Bruno continues to experience unprecedented growth. To sustain this growth, while maintaining rigorous standards of quality, durability, reliability and value for money, the company has recently added 100,000 square feet of production and administrative facilities to its expansive campus located in Oconomowoc, Wisconsin.
Of course, stairlifts and stairway lifts aren’t the only things in the product portfolio and the company is enjoying record sales. With electric scooter, wheelchair and power chair lifts, as well as turning automotive seating in its product lineup, Bruno is also able to equip almost any vehicle – from automobiles, vans, pickups and minivans to SUVs. It is easy to see, as a result, why it is often the first choice for mobility needs.
Bruno has particularly strong relationships with the automotive industry. It has built with the world’s leading automotive companies. This has enabled Bruno to create a portfolio large enough to ensure compatibility with any vehicle.
Commitment to excellence
An ongoing commitment to “developing the highest quality assistive technology” has resulted in Bruno being awarded Today’s Caregiver magazine’s “Caregiver Friendly” Product Award.
When it comes to innovation, the company’s corporate website proudly says: “Our worldwide network of dealers will always go the extra mile to insure that you are completely satisfied with your purchase. Our innovations in design and outstanding quality assure that you may count on Bruno Independent Living Aids’ products to increase your independence.” Indeed, it is firmly committed to designing and delivering assistive technology of the “highest quality now and for the future.”
Founded over two decades ago, Bruno Independent Living Aids is the only manufacturer of stair lifts, turning automotive seating and vehicle lifts for the mobility industry to be ISO-9001 certified, one of the most stringent and widely recognized quality standards in the world. “This is Bruno’s commitment to excellence,” says the company. “But, we also have an equally strong commitment to the quality of your life!”
Click here to view the corporate brochure on bruno
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