BMW’s most sustainable fleet yet, the BMW i series debuted more completed updates on their concept fleet, which is due for mass production in 2014. The London store will be the first of many BMW i stores to showcase the companies eco-friendly vehicles, that are sure to wow consumers by combing the elite handling and design has made BMW a luxury vehicle icon, with the most premier green initiatives of the future.
A Press Release from the company said this about the car’s unique design:
“The design of the body reveals the qualities of the BMW i3 Concept the first time you set eyes on it. Dynamic and compact proportions advertise the car’s agility and the sporting prowess of its electric drive system. The car’s dominant colours are the new shade Andesite Silver and familiar High-gloss Black, with eye-catching touches added by the BMW i Blue adorning the logo, kidney grille, door sills and rear apron. The high-gloss surfaces and the contrast of black, silver and blue combine to showcase the car’s impressive product substance.”
The interior of the vehicles, are straight out of a sustainability fiend’s dream, “A mixture of leather, wood, wool and other renewable raw materials shapes the face of the BMW i3 interior, the extensive use of natural fibres inside the car underlining the premium blueprint of BMWi,” the company says.
The service package for the vehicle was designed to ward off any worry that the electric car may not be dependable. The company has this to say about their initiatives to ensure flexible mobility, “Sometimes customers have mobility requirements that cannot be optimally met by an electric vehicle, due to range restrictions. For such cases, BMW i offers complementary mobility packages which ensure that drivers who need to travel longer distances can do so without difficulty – for example by providing temporary hire of a conventionally powered BMW.”
In addition the company promises, “For maximum flexibility, particularly in the event of urban congestion problems, the BMW ConnectedDrive functions can also signpost customers to alternative modes of transport such as suburban rail or metro. And BMW i customers will also have access to the DriveNow car-sharing service, which can be an invaluable option when travelling to another city on business.”
The BMW is bound to usurp a great majority of the luxury electric vehicle demographic, and now it is only a matter of fine-tuning the most anticipated eco car of the last decade.