Let's face it, it's a 7 day a week 24 hour world. Few executives nowadays get to enjoy anything remotely close to downtime, and the social networking craze is mostly to blame. Facebook ruined it for all of us. Launched February 2004 primarily as a way for university students to share homework assignments, and opened up to all internet users, Facebook has caught on with the general public remarkably fast. By the end of 2008, it had an estimated 60 million users worldwide. Yet most executives would not be caught dead on it, preferring stripped down networking sites like a Plaxco or LinkedIn. But the flip side of those professional networking sites is that functionality is extremely limited and does not take full advantage of the technology available. In fact many companies have blocked Facebook on their networks, attempting to keep the internet water cooler talk down to a minimum. Stephen Ibaraki, a Vancouver-based consultant and publisher of a website for technology professionals, says while most executives are ready to jump on the social network bandwagon, nobody knows which one to choose, "and they have huge questions about what the next big tool will be." Until a social network comes along that caters to the business world, and has the equivalent functionality of Facebook, blogging is a probably the best way to go. Case in point is Chuck Hollis, vice-president, global marketing, EMC Corp. While visiting Toronto recently for a trade show he spoke a bit about his online networking world. Like a number of executives, Hollis has taken to blogs, where he explores the different aspects of IT (he can be found at http://chucksblog.emc.com). Clearly, Hollis satisfies two key criteria for any executive who wants a blog: He enjoys writing and he is consistent, he files almost every day. Nor is he afraid to be provocative. Says Hollis: "I enjoy a dust-up with fellow bloggers," most recently taking a shot at an Oracle executive after that company announced its entry into the computer storage market where EMC is dominant player. Which satisfies one other requirement - strive to be interesting or put that keyboard away.