The Prestigious Star Awards, the first awards recognizing the digital intelligence of luxury venues, were awarded Nov. 14 at the Cadogan Hotel in Knightsbridge, London.
Luxury venues were honored for achievements in the digital sphere, according to awards sponsor Prestigious Venues. In step with the technically advanced nature of the awards, the event was streamed live on Google+'s "Hangouts On-Air," feature so a global audience could take part.
10 Member Venues were awarded the Prestigious Star Award for a variety of innovations and digital connectivity, including:
Best Venue Website: qualia, Hamilton Island
Best Venue Blog: Royal Albert Hall, London
Best Venue Facebook Page: The Carlyle, New York
Best Venue SEO: The Langham, London
Best Venue YouTube Channel: Sydney Opera House, Sydney
Best Venue Twitter Channel: The Roof Gardens, London
Best Venue Google+ Page: Mandarin Oriental Hotel Group
Best Venue Mobile Offering: The Cadogan, London
Best Venue Social Media Campaign: The Grand Hotel, Eastbourne
Overall Digital Star: The Langham, London
According to Prestigious Venues, the awards focused on digital achievements this year because of the "increasing role it plays in a venue brand's growth." As evidenced by the winners, venue types ranged from music venues to historical hotels to boutique vacation getaway spots. In addition to being hosted by Prestigious Venues, the Star Awards were hosted at venue award-winner The Cadogan, sponsored by Crystal Magic Studio Ltd. (an independent digital agency), and the after party was sponsored by Whisky Mist London.
"Search is increasingly dependent on a brand's social authority and social authority is built through social media engagement, blogging, SEO and so on," said Prestigious Venues founder Habib Amir in his opening awards speech. "This is what optimizes ROI in digital and what makes it even more important to highlight the value of excellence in digital communications by our member venues."
For more information and a full list of nominees, visit Prestigious Venues.