Let’s be frank: image is everything. No matter how pleasing, you simply can’t show up to the boardroom wearing your favorite snap off sweat pants - and be taken seriously. Your Heineken Light-buzz may be telling you that you have right to stroll in the office clad in your favorite paisley smoking jacket - but beware of such voodoo whisperings my powerful executive friend.
The Machiavellian enforced subservience of your employees demands you wear expensive, hoity-toity attire that they could never afford…or at least, that you appear to.
Enter the genius wackos at Betabrand attire who have made deceptive male fashion an art form. They alone understood how badly employed men wanted to dress like the unemployed slackers they once were, so they made a clothing line as comfortable as a dorm sofa, but stylish enough for the most prestigious executive man.
One of their fan favorite pieces is their sweat pant dress pants. While they are technically sweat pants - they have been ever-so-carefully stitched and tailored to give the appearance of high couture slacks. When paired with expensive loafers, no underpaid philistine could ever tell the difference.
Another hit is their reversible smoking jacket, which offers the simple façade of a crushed velvet blazer by day, but with a simple inversion, becomes a paisley printed, silk smoking jacket worthy of the intoxicated glamour of Oscar Wilde or Hugh Hefner.
Bowlers who want to make a luxury style statement will be big fans of the brand’s bowling shirt, which is crafted out of silver Lamé fabric, the same glitzy fabric used to make little girl’s pageant dresses.
However, the most altruistic initiative of the company has to be their ‘Sock Insurance’ policy, which grants customers two socks, for every sock they buy. Compassionate to the individuality of their buyers, the brand asks no questions as to the missing sock – they simply nod their head in understanding, and send their customer a new one.
VIDEO: BETABRAND’S SOCK INSURANCE