Louis Vuitton has had quite a week in and out of the showroom. The luxury label recently lost a lawsuit with Warner Brothers over the depiction of a fake Louis Vuitton bag mocked in the blockbuster comedy The Hangover Part II. Vuitton took Warner Brothers to court over the scene in which Zach Galifianakis’ character Alan says 'Careful... that's a Louis Vuitton' while pointing to a blatant knock-off LV logo bag. His character even goes so far as to mispronounce the name calling it, ‘Lewis Vuitton,” a comment which the Louis Vuitton company found hurtful to their reputation.
However the U.S. District judge Andrew Carter in charge of the case was obviously a Hangover fan, as he dismissed the case and defended the scene quoting, “It adds to the image of Alan as a socially inept and comically misinformed character.' He also added that the barely visible knock off bag did not confuse the audience saying, “The likelihood of confusion is at best minimal.”
VIDEO: HANGOVER PART II, LOUIS VUITTON SCENE
It is not like Louis Vuitton needed the money, LVMH’s profits rose $13.5 billion dollars this year, and catapulted chairman Bernard Arnault to the place of fourth-richest man in the world.
However, to further protect their reputation Louis Vuitton has enlisted the iconic strength of legendary boxer Muhammad Ali in their newest ad campaign which was released this week. The ad depicts an adoring Muhammad with a Vuitton $1,525 “Keepall 50″ logo bag, and his grandson who is wearing his grandpa’s oversized boxing gloves.
Verdict: Louis Vuitton is a timeless contender, who always fights backs.