If you thought the biggest thing to hit the hotel industry was a new set of skyscrapers grazing the desert walls of Las Vegas, then boy have we got another thing coming for you. Sure, it might have been strange to learn that Snoop Dogg was designing children’s clothing, or that Mr. Chow had become an architect, but wait until you see this new fusion – a Missoni Hotel in Kuwait.
Officially launching the 30 storey hotel in February, this past weekend was the star-studded occasion where guests all of fashion caliber, including the three generation Missoni family itself, joined guests at the elite Kuwait property. Spanning some 169 rooms and another 63 suites, those interested in fashion aren’t just the only property hounds suspended to this famed fashion designer’s first foray into accommodation.
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The fashion hotel isn’t a new concept, but as the party celebrated not just Missoni’s Kuwait property but also the announcement that there will be others in Oman, Brazil and Turkey, it’s one of the most talked about. Nonetheless, Armani had already jumped into the realm of lifestyle meets fashion couture when he opened his Armani Hotel in Dubai, alongside the future properties of Bulgari’s in London, several for Elisabetta Gucci and Maison Moschino’s in Milan.
Missoni’s property itself isn’t striking – a skyscraper that resembles something out of any metropolitan city is not what’s making waves of tourists flock to the city or hundreds of fashion bloggers to write about – it’s the interior that sweeps people off their feet. Noticeably Missoni, the sofas are draped in flashy prints and the accents are neon colors streamlined to brilliant shades of purple, pink, blue and green. Obviously modern, Missoni stepped up the game when he positioned the world’s largest LED screen, roughly 100 meters tall, into the center of this five star hotel showing highlights of the fashion world.