Luxury leather goods company Loewe (low-ay-ve) announced Monday that actress Penelope Cruz has signed a three year contract as the face of the brand. Cruz has worked as a model and figurehead for Lancôme and Mango, and now returns to her Spanish roots, debuting Loewe's Spring/Summer collection in 2013.
Previous Loewe's models include Gisele Bündchen, Kate Moss and Stephanie Seymour. The 38-year-old Cruz has starred in several movies, including Vanilla Sky and Vicki, Cristina, Barcelona - through which she met husband Javier Bardem.
"Loewe is an international brand proud of its Spanish roots and with a rich history," Cruz said in a statement to Vogue.com. "Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project."
Loewe traces its heritage to 1846, making it one of the oldest luxury leather makers in Spain and the world. The company says its craftsmanship can be traced back to the 8th Century, when Spanish Cordoba leather was used by heads of Europe. Loewe was acquired in 1997 by LVMH, which pushed the international expansion of the brand, which specializes in leather bags and garments, suede garments, small leather goods and silk scarves and ties. LVMH (Moet Hennessy and Louis Vuitton) also owns a variety of wine, spirit, perfume, jewelry and fashion brands as well, including Parfums Givenchy, Tag Heuer, Cheval Blanc and Dom Perignon.
Loewe has also recently acquired architect Peter Marino to redesign Loewe retail stores, starting with the Marques de Dos Aguas store in Valencia, Spain. Creative director Stuart Vevers focuses on functional yet luxurious leathers and apparel.