Traveling for business and tempted to hit the hotel bar, sidle up to some fellow guests and spend the evening schmoozing with your new friends, but end up hitting the mini bar in your room and watching mind-numbing reality reruns? Or, seated at a hotel bar, you distractedly run through the wines by the glass, decide you can’t venture a slightly educated guess on an unfamiliar varietal and resignedly order your go-to watery beer once again?
These ho-hum dilemmas shouldn’t drag down the seasoned traveler, and Sheraton Hotels & Resorts have partnered with Wine Spectator magazine to launch the Sheraton Social Hour, a groundbreaking approach to happy hour. The news came Wednesday, announcing the global launch of the premium wine program.
“We wanted to truly elevate the wine tasting experience for our guests and are proud to introduce Sheraton Social Hour across our global portfolio,” said Hoyt Harper, Sheraton Hotels & Resorts Global Brand Leader. “We worked with some of the most renowned names in the wine industry for more than a year so that our guests can easily savor some of the most highly rated wines in the world during their stay.”
How To: Taste Red Wine – Wine Spectator
Marrying a specially curated menu of premium wines with weekly tasting events at over 240 participating Sheratons around the world, the line-up will feature over 90 Wine Spectator rated wines served in Riedel stemware to enhance each grape’s unique flavor and aroma.
“We are pleased to partner with Sheraton Social Hour, bringing together wine lovers and renowned wineries from around the world,” said Marvin Shanken, Editor and Publisher of Wine Spectator.
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The new program was already tested at 19 lucky Sheraton Hotels to an overwhelming positive response. Ninety-five percent of guests said they would likely return for another Social Hour and would recommend friends check out the event.
Combining seasoned wine aficionados favorite picks with a perfect excuse to meet fellow oenophiles during your vacation or business trip? What more could you want? The Sheraton Social Hour gets a hearty thumbs-up from Exec Digital. Now drink up!