It’s a cheesy situation, but someone’s gotta do it.

At least that’s the case with UK cheese company Primula, who celebrated British Cheese Week at the N1 Shopping Centre in Islington, London with a Justin ‘Brie-ber’ portrait. The cheese painting was made entirely of Primula’s famous spreadable cheeses, and created to immortalize today’s famous American pop star Justin Bieber, a pop star who our CEO Glen White has a certain fixation.

The celebrity turnout wasn’t just limited to the curated milk portraits, as food artist Faye Halliday worked her major to create several show stopping portraits that were enjoyed by all (unfortunately, just with their eyes and not with their stomachs). The Biebs wasn’t the only star cutting the cheese – Halliday also worked her skills with the cheese knife to create Barack ‘Edam-a’, Marilyn ‘Mon-zarella’ and Boris ‘Jarlsberg’.

“We’ve always known how versatile Primula Cheese spreads are, which is why our products are much loved by consumers across the country. This gave us some food for thought, so we decided to really put its versatility to the test and have a bit of fun with our Primula celeb portraits,” said Marketing Director at Primula, Craig Brooks. “And what better time to share the amazing results than at the start of British Cheese Week. We’re sure that consumers will agree that they’re a very ‘gouda’ likeness to the celebrities!”

N1 Centre Manager Lynee Glover added: “Here at the N1 Shopping Centre we love to host a variety of fun events that our consumers can really enjoy. We were delighted to host this unique activity, which also helped to launch British Cheese Week; promoting the country’s best cheeses. It was truly fascinating to watch the cheese artist in action!”