For months users with grandfathered unlimited plans have expected to see their data plan change. It was only this week that mobile giant AT&T revealed they would be severely limiting major data users rather than reducing the plan package – but that is just the beginning. AT&T is the largest provider of Apple’s iPhone – a smartphone that practically begs users to download movies, YouTube videos and stay up-to-speed on social media apps like Twitter and Facebook.
The news that AT&T will be reducing some 17 million subscribers data doesn’t come as a shock – it’s what is ahead that might surprise many. We’re expecting Verizon, T Mobile and other major providers to slowly start reducing data plans while still claiming to offer the “unlimited.” The trick is getting enough customers to feed into this new proposal and spend extra money to get a faster plan that will hurt advocates' cause – if every AT&T user switches over to higher data plans, AT&T wins and other providers like Verizon will likely follow.
The cap on the unlimited plan has already sparked rage for the powerful users who are using their iPhone and iPad to download videos, search the web, play on various apps and more. Eventually Apple might complain as user control will likely be reduced, unless AT&T users succumb to larger plans. Some users are already complaining that the reduced speed of their phones renders them “useless,” and are protesting this move despite being such a “small” group (claims AT&T).
AT&T claims this move is to keep data centers in check, which unlimited users are upsetting with their massive data use. The real reason is money – AT&T is likely to get a much bigger paycheck if grandfathered unlimited users start succumbing to the extra data plan and pay an unreasonable amount for something that should be offered already.