New cameraphone postcard app launches

Honeymooners lazing on a desert island or yacht crews drifting in the Atlantic can now say ‘wish you were here’ with a brand new picture postcard service provided as a free download by eCards Media (www.ecards.co.uk/postcards).

Whether you’re backpacking in Bali or camel trekking across the Sahara, the Postcards app captures your image on iPhone and android smartphones, sending it to the folks back home by conventional post.

No more flicking through a stand of dodgy, dated postcards, worrying where to buy stamps or find the postbox. Now, your personal holiday snaps can be transformed into traditional picture postcards and mailed home at the touch of a button.

In the recent two-month test-phase, 18,000 holidaymakers sent unique ‘DIY’ postcards using the free app - which can be accessed from both Android and iPhone platforms.

Already one of the Apple website’s top 30 apps in their ‘free stuff’ travel section, the free ‘Postcards’ download lets users take a photo or upload from their library and input text to family and friends. It costs 99p to send second class and £1.49 to send first class postcards anywhere in the world, processed via PayPal.

eCards Media Managing Director Sam Heaton said: ‘Best of all, with next day delivery, the Postcard gets home before you do - no more waiting round for weeks for friends to read about what you got up to on holiday.

‘In this modern world of digital photos having a real tangible card arriving in the post is a valuable thing - people appreciate the effort."

SOURCE: http://www.watershedpr.co.uk/newsroom_client.php?cid=56