LOS ANGELES, CA--(Marketwire - May 14, 2012) - LA-based creative agency David&Goliath was awarded a Gold Pencil for its 2012 Kia Optima Limited Super Bowl commercial "A Dream Car. For Real Life." The commercial was created for Kia Motors America. D&G took home the Gold Pencil in the Consumer Television/Over 60 second Single category, presented at the 37th annual One Show Awards in New York.
"We're extremely proud of our work for Kia Motors, particularly what we've been able to create around the Super Bowl," said David Angelo, Founder and Chief Creative Officer of David&Goliath. "To have our Super Bowl campaign recognized by the One Show solidifies the incredible viewer response it's received. It's another testament that the Kia brand has become a market leader and a cultural household name."
Directed by Noam Murro, "A Dream Car. For Real Life." introduced the new Kia Optima Limited in a wild fantasy starring supermodel Adriana Lima, rock legends Mötley Crüe and MMA fighter Chuck Liddell. In the ad, things go amuck after a real-life Mr. Sandman, who enters the bedroom of a slumbering young couple, stumbles and accidentally spills an entire night's supply of magic dust on the unsuspecting husband. What follows is an extreme dream sequence that demonstrates that while the Optima Limited makes for a perfect dream car, it's also attainable. The spot is part of a larger campaign that has helped make the Optima the top selling model for Kia in 2012.
David&Goliath continues to assert itself as a creative and strategic powerhouse. In addition to Kia, D&G creates unique and exciting campaigns for the California Lottery, Universal Studios and MGM Resorts, among others.
Founded in 1999, David&Goliath is a full-service independent creative agency with offices in Los Angeles, London and Frankfurt. Dedicated to thinking creatively about any and all ways to build its clients' business, David&Goliath arms itself with the knowledge, resources and firepower needed to build and protect brands in this ever-changing media landscape. Current clients include Kia Motors, California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York), to name a few. The agency's mission is to be the antithesis of the traditional advertising agency -- no strings, no conflicts, no limitations.
David&Goliath was recently named 2011 Small Agency of the Year (76-150 Employees) at Ad Age's Small Agency Awards.
Brave in the face of goliath marketing challenges, David&Goliath is about overcoming something big. For more information, visit www.dng.com.