GIBRALTAR, GIBRALTAR--(Marketwire - July 11, 2012) - Trophy Slots has developed a new game level designed by Andrew True, a Trophy Slots player and winner of the social slots app's recent Design a Level Contest.
The company's product development strategy places a strong emphasis on crowdsourcing, allowing the app's community of players to directly steer the game's development.
"Crowdsourcing ideas from our community is an ideal way for us to deliver exactly what the market wants. We are glad to have thousands of active community members who are happy to give us their feedback, allowing us to develop new and popular gameplay features, whilst addressing any issues that the might otherwise go unnoticed."
- John Svensson, Product Manager
The Design a Level Contest ran in the Trophy Slots Community throughout June, generating an impressive response from the app's enthusiastic fan base. Hundreds of players submitted their ideas for new game features through dedicated Community feedback channels.
Andrew True's winning Bonus Level design, "Double Up", features doubled bonuses, gifts and max bet amounts and will be live in the app within the next few weeks. Andrew will receive the top prize of a luxury gift basket, limited edition Trophy Slots t-shirt and 14 Million Coins, whilst five runners up will each receive a Trophy Slots t-shirt and in-game coin package.
"We were really impressed with Andrew's entry, it was well thought out and has a genuine appeal to our players. We had many other great submissions, particularly those from the five runners up, and are excited at the prospect of implementing more of their ideas over the coming months. The Community is now very much part of our product development process."
- Joey Steel, VIP Manager
Going forwards, Trophy Slots will not only use crowdsourcing to develop new game features, but also entirely new apps. For emerging app publishers, utilising the power of the community is a highly effective way to have customers become vested in the application. This not only increases retention rates, but also encourages brand advocacy amongst dedicated users, thus leading to an overall growth in viral acquisition. Trophy Slots is already seeing increasing customer retention and propensity to purchase and will roll out this design methodology across all of its future development activities.