NORTHBROOK, IL--(Marketwire - March 21, 2012) - STATS LLC, the world's leading sports information, content and technology provider, announced today the hiring of Christopher McNally in the newly created position of Vice President of Strategic Activation. Mr. McNally provides wide-ranging expertise in market opportunity analysis, retail channel activation, consumer engagement and b2b marketing and communication.
"In Chris McNally, STATS has found the ideal person to lead its brand activation team and build upon the successful initiatives we've developed with brands and agencies. Chris' history of engaging audiences and solving problems for clients in both the b2b and b2c arenas will allow him to make a quick impact with our rich content and technology resources," said Greg Kirkorsky, SVP of Sales at STATS. "Chris shares our belief that the best way to engage an audience is by creating digital and social experiences around events that evoke their interest and passion. Nothing does that like sports."
Mr. McNally joins STATS from Queue Marketing Communications Group of Chicago where he was Vice President of Business Development and specialized in integrated path-to-purchase strategies. Previously he was National Sales Director at Athlon Sports where he developed unique programs utilizing the power of sports to further brands' objectives, including shopper marketing, consumer engagement, business to business, events and digital experiences. Before joining Athlon Sports, Mr. McNally founded MetLife's first pro-am cycling team, Team MetCycling, with the focus of spreading Disability Income Awareness throughout the amateur athlete community.
Mr. McNally earned his BA at DePaul University and attended Fenwick High School of Oak Park, IL. He currently resides in his hometown of Riverside, IL with his wife Aimee and three children. He enjoys cycling, relaxing in Lake Geneva, WI and is a member of the Chicago Council on Global Affairs.
To learn how STATS can lead your activation around sports, contact Christopher McNally at (847) 583-2138 or email@example.com.
About STATS LLC
STATS is the world's leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood and enjoyed. STATS' calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATS' worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices across the globe. For a complete tour of STATS' sports content portfolio and solutions, visit www.stats.com.