Read this article here in our gloriously designed August issue of Exec Digital Magazine
The golf course is a place where men of style, class and power come to rub elbows with their peers. While many luxury brands attempt to craft products golfers will enjoy - few pull it off - as satisfying the refined tastes of the powerful is no easy feat. Many so called ‘elite golf clubs’ hit the market, and are dead on arrival due to a lack of prestige and careless detailing. Like it or not, golf clubs and accessories are reputation indicators, and status setters. When spending inordinate amounts of money a club, one would hope to be guaranteed a superior product –hopefully even backed by a legacy of unparalleled success.
Good news has come for such seekers, and the term, “The Ferrari of Golf Clubs” just took on an entirely new meaning. The world’s most influential brand, Ferrari, has partnered with COBRA PUMA GOLF™ to make a comprehensive line of golf accessories, clothing and equipment that incorporates the streamlined, intelligent design Ferrari is famous for. Merging the artistic legitimacy of Ferrari with the scientific insight of COBRA PUMA™, this line is built on streamlined principles and packaged in aesthetic splendor.
“We saw an opportunity in the current marketplace to bring the Ferrari Golf Collection to life,” commented Bob Philion, President of COBRA PUMA GOLF. “It’s a high end collection the golf industry has never seen before; bringing together the best of COBRA PUMA GOLF enriched with the expertise of Ferrari in a superior product offering of equipment, apparel, accessories and footwear. We are thrilled to be working with Ferrari Spa on this long-term collection to bring a new, premium golf product line up to consumers.”
THE BEST DRIVER EVER
The best feature of this collection is undoubtedly the COBRA Ferarri Driver, which was designed by the best engineers at COBRA PUMA GOLF™ and the Ferrari SPA Aerodynamics team. The resulting driver is a super premium, aerodynamic, multi-material design that delivers fast club head speed and exceptional distance. This results in less drag, and more club head speed, ultimately maximizing distance.
“The Ferrari Golf Collection Driver is a work of art,” said Tom Preece, Vice President of Research and Development at COBRA PUMA GOLF. “We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver. To add to the allure, the driver features a hand-stitched leather grip, a headcover made from genuine Ferrari leather, a premium Fujikura® Motore Speeder Shaft and it is packaged up in a luxurious Ferrari Golf Collection Driver display box.”
While the driver is streamlined for competitive playing, it is also uniquely chic and handsome. Unlike other brands that try and go for the ‘big wow’ and end up looking hokey and wannabee, the Ferrari club cannot help but be respected on the green.
CHIC CLOTHING
The Ferrari Golf Collection took the drivers’ style and applied it to a lineup of chic, clothing and accessories. Tailored to match the clean lines, and intelligent design of Ferrari, the clothing will undoubtedly make the wearer the epitome of style on the course. Yes, the collection’s apparel, footwear and accessories fuse form, function and fashion in a collection of perfectly impeccable design. Also, the options are near unlimited – the clothing collection ranges from polos, to knits, to jackets, to pants.
The clothing collection also offers options for golfers looking for protection from the sun as well as a handsome outfit to play in with the Ferrari Golf Tech Polo. This polo utilizes state-of-the-art fabrics and technology to offer UPF 50+ and moisture wicking capability to keep the wearer cool and protected from the sun.
However the shoes are my personal favorite pick of the litter. The Ferarri Golf Leather Shoe is handcrafted in Italy using genuine, full grain leather and no elegant touch is left unattended to. While the shoe’s design is comparable to a high-end Barney’s loafer, the shoes are also functional and offer outstanding traction, stability and support on the green.
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Like a Ferrari, the shoe’s interior is designed to wow and please. In a picturesque homage to Ferrari the car, the shoe’s stitching is replicated after the car’s stitching, so fans of the legendary company are bound to be satisfied.
The Ferrari Collection is set to hit high-end retail shops staring this month, and is bound to delight and please those golfers who pride themselves on only buying the best of the best.
