The game of golf is really a matter of precision –Callaway knows this all too well. The leading golf brand for legendary athletes like Phil Mickelson, Callaway has been providing golfers with excellent aim for decades.

Extremely fitting in this modern age of interconnectivity, Callaway Golf Company revealed a plan to engage social media customers and avid golf enthusiasts while looking for a unique edge to their brand. The Callaway answer is a self designed, or ‘udesign’, RAZR Fit® Driver. Named for its customized online platform,golfers can create a personalized RAZR Fit® Driver– the newest in a line of exceptional quality drivers – completely online.

Both men’s and women’s drivers are available, for left and right handers with a 8.5; 9.5; 10.5 or 11.5 degree loft option, eight accent colors, endless shaft options, grip types and club length. While it might feel a little more rudimentary developing the product entirely online, Callaway Golf ensures that any creation – whether it’s the standard $499 or accelerated $700 per club price – can be modified until it meets the needs of your game.  

The club, which was spotted during last weekend’s Masters in the hands of Mickelson, Ernie Els and Alvaro Quiros, was revolutionary to begin with – and can now encapsulate each golfer’s signature swing with customized shaft, grip, length and club head. The driver itself has already earned a place on GolfDigest’s 2012 ‘Hot List,’ for its unique combination of forged composite and OptiFit Technology.

The RAZR Fit® Driver was made for unique customizations in mind, as every angle from this club can be adjusted to meet the needs of various players. Callaway Golf’s online description reveals that the RAZR head is made from titanium strength material for a more level center of gravity and high MOI.