Stella McCartney revealed a first for her fashion brand – a runway show that included models in wheelchairs and sweatbands, stars short and tall, limber and toned and all sorts of in-between. It wasn’t like any other show McCartney had ever put together before, but it was for a much greater cause – representing Great Britain in the international arena for the 2012 Summer Olympics.
The British designer, and daughter to the world’s most famous pop star, McCartney is acting as Adidas’ creative director for the 2012 Summer Games that will be held in London. The designs for these Olympic athletes are more than just a pretty getup – McCartney had to take into account gymnasts who are knocked off of points if costumes aren’t symmetrical; or swimmers who can shave seconds off their time if the fit of a suit is clean and perfect.
McCartney admitted during the presentation that the line was less about style than it was about function. “My first question for the athletes was, ‘What can I do for you?’ This isn’t about me, it’s about Team Great Britain,” McCartney said to AP.
Other reputable designers will also have their hands full before the opening ceremonies for the 2012 Summer Olympics, which premiere July 27 – Ralph Lauren will take on the American team’s garments again, while Giorgio Armani will design the Italian team Olympic garments. Lauren revealed in 2009 that the signature American brand would outfit the US Olympic team with its Polo Ralph Lauren designs until 2012.
“The Olympic Games are the greatest sporting event in the world and we are incredibly honored to play a part and celebrate the achievements of American athletes,” David Lauren, Senior Vice President of Ads, Marketing and Corporate Communications said during the 2009 announcement.
For athletes or fans of the Olympics, you don’t have to be a participant to don some of the signature Polo Ralph Lauren garments – shop online at Team USA Shop and find everything from the last Olympics and this year’s London show.